Soho's once less than desirable reputation is no longer and the area has certainly undergone a great transformation. Near to Mayfair and Oxford Street, Soho has become a very desirable place to live particularly with the affluent. Here you can find the coolest bars and the trendiest restaurants in the world and the whole area never seems top sleep. It was once said that Soho represented five different themes of London, namely Gay London, Chinese London, Red Light London, Late London and Media London.