Knightsbridge is best known for its luxury shops and department stores and is situated south west of Hyde Park and in the heart of London. Two of London's most popular department stores are Harrods and Harvey Nichols. These stores have become so popular that they are now tourist attractions in their own right! Located within the City of Westminster, Knightsbirdge is home to London�s elite and boasts a reputation as a premier international business destination. Nearby to Knightsbridge, Sloane Street offers a good range of other top brand stores and designers. Knightsbridge is also popular due to its proximity to Hyde Park, where one can enjoy Sunday picnics, a run, a walk, horse riding or even boating on its Serpentine Lake.